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Retail & Neo4j: Personalized Promotion & Product Recommendations – By Philip Rathle & Max De Marzi

Retail & Neo4j: Personalized Promotion & Product Recommendations – By Philip Rathle & Max De Marzi

Today’s retailers face a number of complex and emerging challenges.

Thanks to lower overhead and higher volume, online behemoths like Amazon can deliver products faster and at a lower price, driving smaller retailers out of business.

In order to compete, retailers need a new approach – and the fresh technologies that go along with it.

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